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Optimisation

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Same principle applies. Tailor content to fit the platform.
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People are busy. Don't redirect them. Wow them.
Specifics:
TwitterReddit and Indie Hackers are places where long-form sharing works.
My strategy is simple. I share my whole article. Then, I politely ask if the reader would like to join my email list.
 
 

The snowball effect

How other people share your content is just as important as how you share it.
You don't want people sharing different things on different platforms. You want everyone sharing the same thing on the same platform.
Isolated sharing gets ignored. Concentrated sharing compounds.
I direct everyone who likes my article to the same Twitter thread. 50 retweets turn into 500.
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