Most people come to your site, check few stuff and drop off as soon as you ask them to submit their email. Even worse when you ask them to enter their credit card details or other info. The "sunk cost fallacy" can help you get more users. Here's how 👇
Remember the time when you were on diet and wanted to eat just one slice of pizza but then ate the full pizza. That's sunk cost fallacy at work
We want to hack this psychological phenomenon by having a smooth onboarding process and reduce the drop-off rates
Give the users the "Aha moment" or the dopamine hit before they give you something.
I think @veedstudio has nailed it perfectly. You go to their website and instead of signing up you directly start making videos. But then they ask you to signup subtly before you download it.
Now, as someone has already spent 15 minutes making the video, they won't mind spending another minute signing up to download it.
now once you have delivered the output, you can ask them to go through that actual long onboarding process and collect data, if you want.
The key is removing the friction! make it easier for them to reach the "I am sold" moment!